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TBWA\DAN\Shanghai designs an interactive outdoor display for shoe and sports apparel maker Adidas NEO inviting pedestrians to complete a game for discounts.
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Timed to coincide with International Women's Day, Elegant Prosper launch a new campaign "Fashionistas' Time to Bloom" for new Spring / Summer 2013 collection
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GAP China has rolled out a new phase of its Let's GAP Together campaign that brings together Western and Chinese celebrities thanks to Annie Leibovitz.
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Adidas created a campaign to showcase inspiring and original creative talents in China that exemplify the spirit and authenticity of the Adidas Originals brand.
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Ed Hardy, an American apparel brand known for pioneering tattoo fashion, pair with Y&R Beijing to produce creative "Tattoo without needles" prints
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China's leading online clothing retailer, VANCL, has launched a new TV ad for its 29 Yuan t-shirts, that is based upon the Mastercard 'Priceless' commercials.
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One of the hottest upcoming creative brands in China is Plastered. It creates t-shirts that capture the essence of China. We interview the man behind the magic.
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Iconic American jeans brand, 'Lee' is bringing the street-style of NYC's Brooklyn district to the streets of China. Ethan Ruan is fronting the new campaign.
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Chinese infomercials have become source of amusement on American talk show, 'Ellen'. We take a look at the two infomercials that have caused the commotion.
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GAP has paired up creative individuals from America and China as part of their campaign to celebrate the "new-found freedom" of China's youth.
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Adidas promotes its basketball shoes to Chinese NBA fans with online videos featuring Chicago Bulls' Derrick Rose and Orlando Magic's Dwight Howard on Youku.
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Sharp-eyed Chinese netizens are amused by a courtside NBA advertisement for Adivon, a "shanzhai" Chinese shoe brand with a name and logo that resembles Adidas.
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With the 2010 Asian Games now over, we review Nike's promotional activity that targetted Guangzhou's youngsters.
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Having recently celebrated 15 years, Meters/bonwe turns its website 3D to promote its new M.Polar range.
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Sportswear giant Li-Ning attempts to break America with an amusing new commercial.
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'Happy Hunting' is Puma's latest campaign to launch in China with the premise of models being hunted for their clothes.
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Nike China's 3D outdoor advertising work for the 2010 Asia Games causes a stir for the residents of Guangzhou.