Maybe a case of NBA understanding their demographics pretty well. They have a huge Chinese audience, so they advertise a Chinese brand (with a Chinese language ad, of course). Whether the promoters realized it was shanzhai or not I wouldn’t know.

  • That will probably be the LAST case of this occuring – given the deal that Addias has with the NBA and other sporting organizations in North America.

  • Pingback: China Watch 1/18: Big Ad Goes Live, Big Hole Appears - China Real Time Report - WSJ()

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