Education First: Live The Language Of Beijing

EF - Live The Language Of Beijing

Education First has released a rather beautiful promotional video, as part of its ‘Live The Language” campaign, that advertises its Mandarin Language Learning Programme.

For Western readers, if you watch it you might even learn some Chinese. Although if you can read neither Pinyin nor Simplified Chinese Characters you may be a little stuck as the video does not indicate how the words are pronounced. You can view it below:

On Youtube

On Tudou

For the Chinese readers, you can practice your English via the ‘London‘ verison:

On Youtube

On Tudou

Videos of Barcelona and Paris are also worth watching.

Credit to: Gustav Johansson, Niklas Johansson, Albin Holmqvist and Camp David

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  • Brent

    Eduation First, aka English First in China… what to say?

    EF comes to China and it takes a big steaming dump on the country. It cheats the students, charges high prices for its mediocre English courses.

    Now, it is inviting Western students to come to China to learn Chinese? The only thing I can assume is that EF is going to find a new way to rape China in the butthole.

    I know this because I used to be a director and later a teacher trainer at EF. If you have any respect for yourself, whether as a Chinese or Westerner, please try a Chinese company.

    After all, you wouldn’t go go to MacDonald’s to get a three-course banquet, so why would you go to a Western company like EF to learn Chinese – ridiculous! I spit on this ad!

    • John Dalton


      Your post could have been useful for those considering a job in China. Here are a couple things you could consider expanding on to refine your post:

      1. Explain how EF cheats students
      2. Elaborate on the general term, “high prices”
      3. Explain how your abilities either added or detracted from the overall EF experience thereby creating “mediocre English courses.” (Further, suggest educational experiences in China that you think might be better for students.)
      4. In what way do you anticipate Chinese being taken advantage of in the case that western students come to China to enjoy an education? (Further, suggest better alternatives.)
      5. State your reasons for leaving your position.
      6. Regarding your suggestion to try a Chinese company…are you an absolute moron? I’m sorry Brent, but are you a complete idiot? Really? Do you have any concept of how Chinese operate? Let’s not berate the Chinese but if you’d have a careful look at China in its historical moment, you’d see that the Chinese are neither politically, socially or economically refined–it’s a developing country! And to focus directly on the social and economic aspect, in general, it’s the Chinese who are doing the raping–anything for a penny even if it causes cancer or kills (tainted milk, discarded leather shoe in yoghurt, waste oil served in schools and restaurants, fake eggs, poison been sprouts, etc.) In general, the Chinese are unable to produce sustainable business models and are absolutely scrambling for western talent.

      Allow me to refine your previous statement. What Brent meant to say was that if you’re interested in education in China you’d do well to seek a Chinese company who has adopted western style management, has been around for some time and who exhibits an ability to keep the customers happy and the doors open.

      Brent, if you have three-course banquets, I think that McDonald’s is probably the better choice for you anyways. Who has a three course banquet–should be at least nine.

      Have you been to school Brent?

      Your entire post amounts to this, “Trust me, I used to work there.” Well, that’s simply not good enough. And by the way, when you spit on this ad, you just spit on your own computer, you simple bastard.

  • Ethan JRT

    Learned some new words!
    A few questions in the off chance that someone checks back here:
    1. What’s with the 寄住家庭 (and pinyin as “ji4su4”); is the “su” an alternative pronunciation? What’s the right way to write/say this concept?
    2. Is all skating just “溜冰”, even if there’s no 冰? Seems silly.

    • ny

      1. 住(zhu4) never pronounces su4 in standard Chinese. Although 寄住家庭 is understandable, 寄宿(su4)家庭 sounds more “correct” to me.
      2. Yes, all skating can be referred as 溜冰. For roller skating, there is a more specific word 轮滑.

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