General Electric (GE) launched an online campaign in November for the Chinese market titled ‘Future Folklore’. It’s aim was to demonstrate how GE’s “Innovative solutions” can help address China’s most pressing environmental and healthcare challenges as the country grows.
Inspired by Chinese fables, GE created three really slick animation films (below) to show how stories of the past can inspire change for the future. Instead of selling fantasy and unachievable aspiration goals, the animations showcases how using GE’s technology and innovation can turn fantasy into a reality for the betterment of the world.
1. Fireflies (夜萤引路)
On Youtube
On Tudou
2. Water (雨淡盐湖)
On Youtube
On Tudou
3. Wind (舞借东风)
On Youtube
On Tudou
The ‘Future Folklore’ campaign is a call-to-action for Chinese businesses and individuals to step up, use their imagination combined with technology, and find a solution that will write the so-called “future folklore”. The animations are part of GE’s wider ‘Ecoimagination’ and ‘Healthymagination’ campaigns.
Agency credit: TBWA/Tequila (Shanghai)
Creative Directors: Chien Hwang, Lincoln Daman, Dwayne Koh
Art Director(s): Hank Huang, Yu Yong
Copywriter(s): Haiyang Yu
Illustrator: I Love Dust (London)
Production Company: B&A Reps Asia
General Manager: Scarlett Lok
Agency Producer: Allen Chen
Account Director / Senior Account Executive: Scarlett Lok
Account Executive(s) / Manager(s): Angela Xu
Media Agency: Starcom
Media Team: Sarika Tulsyan, Stella Jamie Lui, Ivy Wu
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