Philips China is rolling out a series of TVCs as the first phase of its Greater China branding campaign. Created by Ogilvy & Mather (Shanghai), the series consists of four TV commercials that illustrate how Philips’ innovative health and well-being products incorporate natural elements such as air, temperature, space and light to improve and simplify people’s daily lives.
The first two spots will be broadcast nationwide on major TV networks such as CCTV, Jiangsu TV and Hunan TV until the end of the year.
Air (空气篇)
Translation:
空气，有你未见的一面
See a different side of air.
飞利浦的创新，让空气深入清洁牙齿
Philips innovation uses air to thoroughly clean between teeth.
飞利浦的创新，用空气而不用油炸出健康美味
Philips innovation uses air to cook delicious and healthy food without the oil.
感谢自然创造空气，让我们为你创新空气
Give thanks to nature for air, which we use in our innovations for you.
Temperature (温度篇)
Translation:
温度，有你未见的一面
See a different side of temperature.
飞利浦的创新，让温度保证每一粒米饭的火候恰到好处
Philips innovation intelligently controls the temperature to ensure that every grain of rice is cooked to perfection.
飞利浦的创新，让温度知冷知热呵护每一丝秀发
Philips innovation intelligently controls the temperature to provide you with advanced hair care.
感谢自然创造温度，让我们为你创新温度
Give thanks to nature for temperature, which we use in our innovations for you.
Agency credit to: Ogilvy & Mather (Shanghai)
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Creative Director: Thomas Zhu
Art Director: Haibo Huang, Phoebe Liao, Jian Wang
Copywriter: Thomas Zhu, Joe Wu
Agency Producer: Aywei Wong
Planning: Edward Bell, Jenny Gao
Account Team: Yong Yuan, Judy Ang, Fish Ji, Tracy Cao, Cynthia Zhou
Media Agency: Carat
Production House: P.I.G. Production
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