Philips China is rolling out a series of TVCs as the first phase of its Greater China branding campaign. Created by Ogilvy & Mather (Shanghai), the series consists of four TV commercials that illustrate how Philips’ innovative health and well-being products incorporate natural elements such as air, temperature, space and light to improve and simplify people’s daily lives.
The first two spots will be broadcast nationwide on major TV networks such as CCTV, Jiangsu TV and Hunan TV until the end of the year.
See a different side of air.
Philips innovation uses air to thoroughly clean between teeth.
Philips innovation uses air to cook delicious and healthy food without the oil.
Give thanks to nature for air, which we use in our innovations for you.
See a different side of temperature.
Philips innovation intelligently controls the temperature to ensure that every grain of rice is cooked to perfection.
Philips innovation intelligently controls the temperature to provide you with advanced hair care.
Give thanks to nature for temperature, which we use in our innovations for you.
Agency credit to: Ogilvy & Mather (Shanghai)
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Creative Director: Thomas Zhu
Art Director: Haibo Huang, Phoebe Liao, Jian Wang
Copywriter: Thomas Zhu, Joe Wu
Agency Producer: Aywei Wong
Planning: Edward Bell, Jenny Gao
Account Team: Yong Yuan, Judy Ang, Fish Ji, Tracy Cao, Cynthia Zhou
Media Agency: Carat
Production House: P.I.G. Production
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