Hong-Kong based watch manufacturer Solvil et Titus created a series of romantic TV commercials in the 1980s that, according to its website, were so successful sales of its watches “skyrocketed” and lead to the brand becoming “a symbol of love and romantic expression”. What is more the commercials are now seen as “classics of the Hong Kong advertising industry”.
To follow in the footsteps of these “classic” adverts, Solvil et Titus has launched a new TV advert with a romantic yet curious story about a woman known as “Miss Cellaneous”. Here is the TV ad:
On Youtube
On Youku
The advertisement is part of the company’s ‘Time Is Love’ campaign and seeks to build upon the brand’s associations with love and antiquity. Do you understand what is going on in the commercial? Not sure if we fully do here at chinaSMACK.
Nonetheless the ad did have a tough act to follow, here are a few of the company’s classic adverts that led to its early success in the Asian market.
1. “Nostalgia” featuring Anita Mui (1988)
On Youtube
On Youku
2. “The Flying Tigers” featuring Chow Yun-fat and Jacklyn Wu (1993)
On Youtube
On Youku
3. Ryan Giggs TVCs (1997)
On Youtube
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