Danone has launched a new TV ad to promote Mizone Formulated Water in China. As part of the ad’s production, real library shelves were pushed over like dominoes as well as an actor being placed on a tilt. The idea behind the ad is to demonstrate that Mizone Water restores your balance. Watch the ad below:
Mizone China ‘Library’ from PHOTOPLAY FILMS on Vimeo.
Agency credit: Y&R (Shanghai)
Group Creative Director: A S Anam
Production Companies: Photoplay, Six Toes
Director: Husein Alicajic
Producers: Oliver Lawrance, Haydn Evans
Agency Producer: Sariyanti Sannie
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