Ice Dew’s ’60 Percent Water’ Chinese TV Ad For The Olympics

Ice Dew 60 Per Cent Water TV Commercial

Official sponsor of the London 2012 Olympic Games, Coca-Cola, in association with advertising agency BBH (Shanghai) has created a new TV commercial for it’s sub-brand Ice Dew. The ad aims to demonstrate that our bodies are 60% water and that without Ice Dew’s bottled water we are half the man (so to speak). Here is the ad:

On Vimeo

On TudouA very literal idea, but this is not the first time it has been used for a beverage commercial. Check out this old ad from India which has a very similar theme.

Watch on Tudou here

Agency credit to: BBH (Shanghai)
Creative: Yu Kung
Director of photography: Alan Yap
Producers: Tom Whitehead and Geok Lem
Director: JJ Keith
Production house: Nice Shirt Films / The Loft

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