Tropicana with the help of DDB Shanghai, launches new thematic campaign that aims to educate consumers of the product’s benefits.
The campaign comprises of a TVC that was launched nationwide on the 10th of May and an interactive digital campaign launched through Sina Weibo on the 15th of May.
Taiwanese singer, dancer and actor Jolin Tsai蔡依林 (see picture below) steps in alongside long serving spokesman Louis Koo古天乐 to spark more juicy appeal with young urban Chinese.
The campaign aims to educate consumers on Tropicana’s benefits showing how each drink is filled with plump and juicy pulp that gives a fruitful mouth feel for enjoyment and revitalization.
Check out the TVC below.
Agency Credit: DDB Shanghai