What do Stroopwafels and Windmills have to do with China? Well, not much, but that is all about to change with the help of a new campaign launched by the Dutch Consulate in Shanghai. The campaign is called “In Touch with the Dutch.” So, what’s it like to be in touch with the Dutch? This question is answered in a unique project launched by the Dutch Consulate in Shanghai that aims to bring the Dutch and Chinese in Shanghai closer together. The campaign is a video series featuring inspiring Dutch people and their Chinese friends. It shows what it is like to be in touch with the Dutch. Every week during November a new video will be launched on Sina Weibo. Why do the Dutch want to get closer? The project underlines the objective of the Dutch Consulate: to bring the two cultures and its people together. By using digital tools it aims to attract a young and digital savvy Chinese audience and inspire them to travel or study in the Netherlands. The videos encourage viewers to interact with the Weibo page of the Dutch Consul General, Peter Potman, where every day a new Dutch person living in Shanghai is introduced to the Chinese audience. The concept and integration of the campaign was handled by Energize, a creative agency with digital DNA based in Amsterdam and Shanghai. The Weibo page allows Chinese to get “in touch with the Dutch” and find out more about the Netherlands. The page appears to be gaining moderate interaction and now has 1963 fans and lots of comments. If you want to join in the conversation and learn more about the Dutch be sure to watch the new videos when they come out and become a fan of the Weibo page.
What Do Stroopwafels And Windmills Have To Do With China?
by Miguel Roberg on Tuesday, November 26, 2013 3 comments comments