British Airways is bringing a slice of British etiquette to China in a light hearted social media campaign created by BBH China.
In the campaign, British Airways takes on the role of an ambassador of British etiquette, with British personalities bringing tips and advice to potential Chinese customers of British Airways travelling to and from Britain.
The campaign established a partnership between British Airways and Ushi.com, China’s professional networking site, to create an online dialogue around things that interest Chinese the most about Britain. Namely, doing business in Britain, British education, investing in British real estate, and playing sport that is quintessentially British with a good round of golf.
Each week, a series of online films featuring British personalities and celebrities will be released. These include golfer Justin Rose and British Airways CEO Keith Williams – each offering tips and advice and joining a conversation via an online Q&A that will then be shared across other Chinese social media platforms.
Follow the British Airways social media campaign here: www.ushi.com/ba
Agency Credit: BBH China