Coca-Cola showcase "Friendship Experiment" through a new photography exhibit and digital campaign to celebrate the inherent warmth and happy spirit of Chinese

Attended by up to 40 senior creatives from top global agencies, Portfolio Night 11 calls on young creative hopefuls to show off their advertising portfolios

Great / recently popular 15 second spot for Kang Zhi Ba medicine brand stars a familiar looking hero blasting goons who are harassing an innocent looking family

The following is an interview with Angela Hsu where she discusses her views on running an international firm in the Chinese market and key issues related to it

Part 1 of an interview with Nils Andersson where he talks about his journey into ad, work across his career as well as the bright future of Chinese advertising

Placed in strategic locations where people will need to freshen up their breath after meals, Mentos launch a tactical campaign targeting the bad breath at its source

Funny ad for Peugeot3008 makes reference to popular mobile game 找你妹 (zhao ni mei), highlighting the model's spacious interior through hide and seek style idea

Strategic planner Tracey Hamilton reviews Michael B. Griffiths' influential new book, 'Consumers and Individuals in China: Standing out, Fitting in'.