An interview with the the Chief Strategy Officer of Y&R, Kaiyu Li, on "slowing down" becoming the a aspiration & "brainless" the new smart in Chinese advertising.

Zhejiang lady buys a 20 million RMB 13.3kt diamond ring on TMall, paying 5million RMB though online payment as a deposit, making headlines across China on 11.11

Earlier in the year JWT partnered with Baby Back Home to create a campaign to raise awareness about kidnapped children in China. The final results were amazing.

British Airways takes on the role of an ambassador of British etiquette, bringing tips and advice to potential Chinese customers travelling to and from Britain.

The Dutch Consulate in Shanghai launched a new campaign, titled "In Touch with the Dutch", that aims to bring the Dutch and Chinese in Shanghai closer together.

Local city magazine Time Out Shanghai "loses" their phone. Whoever finds it is taken on an adventure through old and new Shanghai in a creative ad campaign.

China's popular mobile messaging app, WeChat, experiments with monetization and mobile payments, using discounted vending machines and extra celebrity content.

TBWA\DAN\Shanghai designs an interactive outdoor display for shoe and sports apparel maker Adidas NEO inviting pedestrians to complete a game for discounts.