Michael B. Griffiths, Senior Director, Ethnographic Research at Ogilvy China talks his new book, ‘Consumers and Individuals in China: Standing Out, Fitting In’.

Kestrel Lee, digital creative director at Edelman China shares his insight and tips for pitching digital or social media campaign ideas to companies in China

Alpenliebe, one of China's most popular candy brands, launches nationwide televisision campaign aimes at young Chinese women starring a lovable teddy bear

T-Mall and Taobao final earnings has broken the previous one-day e-commerce sales record of the US, also breaking U.S. Black Friday online sales, $1.042 billion.

Durex's tongue-in-cheek American Presidential Election related post goes viral on Sina Weibo, once again showing why it is one of the sites most followed brands

Following their summer internship program, Ogilvy have put together an 8-Step guide on how they think you can go from good-to-great in PR and get to the next level

Now your virtual check-ins can add value to your real life by awarding you with tangible goods. DDB China Group has developed an online game for VW's Tiguan

Lancôme Hypnôse Doll Eyes bus sets out to visit key Chinese cities and educate consumers with a fun interactive experience aimed at heightening product awareness