• a;lkfsd

    sofa! Finally.

    Now I dont question whether Chinese people can afford to buy these cars, but doesn’t this kind of marketing campaign further highlight the gap between rich and poor?

    • @ a;lkfs

      I think there is definitely a question as to whether Chinese people can afford to buy these cars. The difference between rich and poor in China is seemingly forever increasing. Those born after 1990 and into wealth are the audience that companies are now targeting. Li-Ning’s recent re-brand is a great example of a Chinese company doing this.

      Brands (particularly Western brands) want to target those who have money. So the fact they are not catering to the needs of a significant amount of the Chinese population is not a concern to them (at the moment).

      However, this is not the case for all companies. China Mobile is an example of where they are able to meet the needs of those in the poorer and wealthier areas of the population respectively.

      What is surprising for a ‘developing country’, is that a number of the Chinese youngsters living well in Shanghai are probably some of the richest of their generation in the world, but many say they are spoiled and selfish.

      So is advertising just to them good for the future of China?

      • kl.aus

        it’s just the wrong way to look at this campaign, target group… ect.

        But yes, a poor guy, also like myself (definition what is “rich” means is up to you) never could afford a car like this.


        It’s makes me not unhappy…

      • -___-

        Its not about who can afford the car. Its about brand awareness of BMW “M division”. The M division is simply a marketing division to show BMW’s advance technologies and exclusivity. For those who only knew Porsche and Ferrari (doesn’t matter if they could afford one or not), will now look at BMW in a different way as a whole. The before regular 3-series old-regular-bmw, now is a 3-series of the BMW-that-has-M-Division.

  • nandinisen

    Fantastic! Keep up the good work.

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