BMW China: Introduces The “M Gladiators” Viral Campaign

Arguably one of the best Chinese advertising campaigns from 2010 was BMW’s “Beast Inside” campaign. It was created to celebrate the 25th anniversary of the BMW M3 model.

Following the unleashing of the ‘Beast‘ (aka the BMW M Series Tiger Edition), the German car giant has given us a sneak peak of part two of the project in the form of the ‘M Gladiators‘.

Below is the teaser video, which according to the 39°N blog, it took two weeks to around including all the casting, location scouting, shooting and post-production:

On Youtube

On YoukuTeaser Images

The exact details about the ‘Gladiators’ are still a closely guarded secret, but more will be revealed at the official launch taking place on the 25th May 2011.

If the “Beast Inside” efforts are anything to go by, then there will be some fantastic activity to come. You can follow the “M Gladiators” at BMW’s official micro-site (…stay tuned!

Agency credit: Interone and 39°N

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  • weak commercial.

    doesn’t really show the performance of the cars and too much special effects

  • g0ldf1n93r

    somehow a bit childish and promoting violence alike :)

  • Marco

    What an utterly silly commercial but I am sure city idiots buying this car will like it.

  • 旅行 Joe

    looks like there are cheap mind at BMW marketing team… just pity for the BMW-cars’s…..

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