BMW China: Introduces The “M Gladiators” Viral Campaign

Arguably one of the best Chinese advertising campaigns from 2010 was BMW’s “Beast Inside” campaign. It was created to celebrate the 25th anniversary of the BMW M3 model.

Following the unleashing of the ‘Beast‘ (aka the BMW M Series Tiger Edition), the German car giant has given us a sneak peak of part two of the project in the form of the ‘M Gladiators‘.

Below is the teaser video, which according to the 39°N blog, it took two weeks to around including all the casting, location scouting, shooting and post-production:

On Youtube

On YoukuTeaser Images

The exact details about the ‘Gladiators’ are still a closely guarded secret, but more will be revealed at the official launch taking place on the 25th May 2011.

If the “Beast Inside” efforts are anything to go by, then there will be some fantastic activity to come. You can follow the “M Gladiators” at BMW’s official micro-site (…stay tuned!

Agency credit: Interone and 39°N

Help us maintain a vibrant and dynamic discussion section that is accessible and enjoyable to the majority of our readers. Please review our Comment Policy »
Personals @ chinaSMACK - Meet people, make friends, find lovers? Don't be so serious!»