Volkswagen: ‘VW Variant’ Viral Campaign

Volkswagen China - Viral Image

To promote the launch of the Volkswagen Variant – the station wagon version version of the popular VW Passat model – in the mainland.  VW China is launching a five-strong viral video campaign via its new channel on Tudou – VW Vision.

Three videos were released last week and have already received over 2 million views! Which is your favourite?


New Man


Credit to: DDB Guoan

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  • 2B-real

    Fuck your sofa!!! Cuz I probbably wont get it.
    The last one with the hammer was very heart warmer. It choked me up a bit.

    I love these videos. The ideas are funny and very western. If 99% of Chinese TV could be of this caliber, I would actually go out and buy a set to watch. But next to Japan, China’s programming is boring and boring.

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