He’s been in dozens of blockbuster movies, from teaming up with Brad Pitt and Matt Damon in Ocean’s 11 to getting up close and personal with J-Lo in Out of Sight to name a couple. Now Hollywood A-Lister George Clooney is the lead male for Mercedes-Benz in China and stars in a new TV commercial to promote the new E-Class Long Wheelbase Edition.
The advert itself is slightly odd and not particularly exciting, unlike Kobe Bryant’s SMART car advert. The Chinese model Bonnie Chen who features alongside Clooney also seems somewhat out of place in the commercial. But as many viewers and probably Mercedes itself will say…who cares.
What do you think of the new ad? Will Mr Clooney win over the Chinese market?
Watch on Youku
Agency credit: BBDO (Beijing Office)
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