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chinaSMACK interviews Jenny Chen from Wieden + Kennedy (Shanghai). We find out about her experiences at the agency and what it is like to create work for Nike.
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The Cannes Lions Festival is arguably the most prestigious events in the ad industry. chinaSMACK takes a look at the top entries from Chinese creative agencies.
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Washing detergent brand, 'Ariel' attempts to woo Chinese consumers by creating an innovative outdoor Nintendo Wii game played on the world's largest t-shirt.
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Chinese amateur director Hu Ge has managed to create another hilarious viral video. It's a spoof commercial for 7UP involving aliens, guns and transvestites.
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Leonardo DiCaprio has been in a number of blockbuster films, but now he is the star of a commercial for a Chinese phone manufacturer, 'OPPO Guangdong Mobile'.
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One of the hottest upcoming creative brands in China is Plastered. It creates t-shirts that capture the essence of China. We interview the man behind the magic.
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Business magazine "The Economist" questions the rise of China as part of its award-winning, "Where do you stand?" advertising campaign to attract new readers.
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Heineken's new 'legandary guy' is wooing a date in a Chinese restaurant. Not a Chinese commercial but certainly an enjoyable one.
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Leading authority on marketing in China, 'Tom Doctoroff' talks to chinaSMACK about Chinese consumers, the role of confucian values, and his olympic torch run.
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Seemingly randomly, fast-food giant 'KFC' has decided to launch an Irish whiskey flavoured chicken meal on its menu in the Middle Kingdom.
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chinaSMACK talks to Adam J Schokora, founder and CEO of China's leading creative agency, 'NeochaEDGE'. The agency attracts the top creative talent from China.
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Iconic American jeans brand, 'Lee' is bringing the street-style of NYC's Brooklyn district to the streets of China. Ethan Ruan is fronting the new campaign.
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We speak with Pete Heskett of JWT as part of our series of interviews with the "Mad" men and women earning their keep in China's flourishing advertising industry.
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BMW has released a teaser video to build anticipation around its new project for its 'M Series' in China. Come take a closer look at the 'M Gladiators'.
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Come take a look at what advertising agencies from China and Hong Kong have submitted to this year's prestigious and highly-sought after D&AD awards.
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The first in an all new series of interviewing the creative men and women that earn their keep within the up and coming Chinese Advertising Industry.
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Global energy company, 'GE' has created a beautiful print campaign with Chinese wisdom and fortune telling at its heart - with the aim of promoting clean energy.
chinaSMACK interviews Jenny Chen from Wieden + Kennedy (Shanghai). We find out about her experiences at the agency and what it is like to create work for Nike.
The Cannes Lions Festival is arguably the most prestigious events in the ad industry. chinaSMACK takes a look at the top entries from Chinese creative agencies.
Washing detergent brand, 'Ariel' attempts to woo Chinese consumers by creating an innovative outdoor Nintendo Wii game played on the world's largest t-shirt.
Chinese amateur director Hu Ge has managed to create another hilarious viral video. It's a spoof commercial for 7UP involving aliens, guns and transvestites.
Leonardo DiCaprio has been in a number of blockbuster films, but now he is the star of a commercial for a Chinese phone manufacturer, 'OPPO Guangdong Mobile'.
One of the hottest upcoming creative brands in China is Plastered. It creates t-shirts that capture the essence of China. We interview the man behind the magic.
Business magazine "The Economist" questions the rise of China as part of its award-winning, "Where do you stand?" advertising campaign to attract new readers.
Heineken's new 'legandary guy' is wooing a date in a Chinese restaurant. Not a Chinese commercial but certainly an enjoyable one.
Leading authority on marketing in China, 'Tom Doctoroff' talks to chinaSMACK about Chinese consumers, the role of confucian values, and his olympic torch run.
Seemingly randomly, fast-food giant 'KFC' has decided to launch an Irish whiskey flavoured chicken meal on its menu in the Middle Kingdom.
chinaSMACK talks to Adam J Schokora, founder and CEO of China's leading creative agency, 'NeochaEDGE'. The agency attracts the top creative talent from China.
Iconic American jeans brand, 'Lee' is bringing the street-style of NYC's Brooklyn district to the streets of China. Ethan Ruan is fronting the new campaign.
We speak with Pete Heskett of JWT as part of our series of interviews with the "Mad" men and women earning their keep in China's flourishing advertising industry.
BMW has released a teaser video to build anticipation around its new project for its 'M Series' in China. Come take a closer look at the 'M Gladiators'.
Come take a look at what advertising agencies from China and Hong Kong have submitted to this year's prestigious and highly-sought after D&AD awards.
The first in an all new series of interviewing the creative men and women that earn their keep within the up and coming Chinese Advertising Industry.
Global energy company, 'GE' has created a beautiful print campaign with Chinese wisdom and fortune telling at its heart - with the aim of promoting clean energy.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»