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Chinese and Western brands including Coca-Cola, Pepsi and McDonalds have created advertising campaigns around the 2011 Chinese New Year celebrations.
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As part of the Chinese Government's push to improve China's image abroad. A documentary has been released to show the world the wonders of the Middle Kingdom.
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After 10 years, HSBC creates a new advertising campaign for its home country Hong Kong but many netizens are disappointed by the lack of originality in the TVC.
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Coinciding with President Hu Jintao's visit to the U.S., China has produced a TV commercial to be shown in the States to position itself as a "friendly" nation.
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China's most successful online mall, 'Taobao' inspires people to book a holiday via its new site with a TV commercial featuring flying pigs.
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Chevy's new Spark model aimed at China’s youth market is being marketed with graffiti, dancing, music, light shows, and the upcoming movie Transformers 3 movie.
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We take a look back at some of the great creative work in packaging, print, television, & others to come out of the Mainland China advertising industry in 2010.
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Made from 80,000 disposable chopsticks, the work of art aims to reduce deforestation in China where 45 billion pairs of wooden chopsticks are consumed yearly.
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Microsoft's new marketing campaign in mainland China to deter Chinese consumers from using pirated software by emphasizing that "genuine" is "not the same".
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Europe's largest electronics retailer Media Markt announced its arrival on Chinese shores with a colossal 3D spectacle, opening its flagship store in Shanghai.
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China's notorious online spoof creator 'Hu Ge' has released a new short film for Christmas, a prequel to a his previous viral video for soft drink brand 7-Up.
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The 'This Modern World? Art as Billboard Project' uses billboards to show Shanghai's population the negative effects of advertising on people's minds.
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With the 2010 Asian Games now over, we review Nike's promotional activity that targetted Guangzhou's youngsters.
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Having recently celebrated 15 years, Meters/bonwe turns its website 3D to promote its new M.Polar range.
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Sportswear giant Li-Ning attempts to break America with an amusing new commercial.
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See how Chris Nolan's 2010 film 'Inception' provides the inspiration for Nokia's latest viral campaign in China to launch and promote their N8 smartphone.
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The second and final part of our review of the best Chinese entries to the heralded D&AD Awards.
Chinese and Western brands including Coca-Cola, Pepsi and McDonalds have created advertising campaigns around the 2011 Chinese New Year celebrations.
As part of the Chinese Government's push to improve China's image abroad. A documentary has been released to show the world the wonders of the Middle Kingdom.
After 10 years, HSBC creates a new advertising campaign for its home country Hong Kong but many netizens are disappointed by the lack of originality in the TVC.
Coinciding with President Hu Jintao's visit to the U.S., China has produced a TV commercial to be shown in the States to position itself as a "friendly" nation.
China's most successful online mall, 'Taobao' inspires people to book a holiday via its new site with a TV commercial featuring flying pigs.
Chevy's new Spark model aimed at China’s youth market is being marketed with graffiti, dancing, music, light shows, and the upcoming movie Transformers 3 movie.
We take a look back at some of the great creative work in packaging, print, television, & others to come out of the Mainland China advertising industry in 2010.
Made from 80,000 disposable chopsticks, the work of art aims to reduce deforestation in China where 45 billion pairs of wooden chopsticks are consumed yearly.
Microsoft's new marketing campaign in mainland China to deter Chinese consumers from using pirated software by emphasizing that "genuine" is "not the same".
Europe's largest electronics retailer Media Markt announced its arrival on Chinese shores with a colossal 3D spectacle, opening its flagship store in Shanghai.
China's notorious online spoof creator 'Hu Ge' has released a new short film for Christmas, a prequel to a his previous viral video for soft drink brand 7-Up.
The 'This Modern World? Art as Billboard Project' uses billboards to show Shanghai's population the negative effects of advertising on people's minds.
With the 2010 Asian Games now over, we review Nike's promotional activity that targetted Guangzhou's youngsters.
Having recently celebrated 15 years, Meters/bonwe turns its website 3D to promote its new M.Polar range.
Sportswear giant Li-Ning attempts to break America with an amusing new commercial.
See how Chris Nolan's 2010 film 'Inception' provides the inspiration for Nokia's latest viral campaign in China to launch and promote their N8 smartphone.
The second and final part of our review of the best Chinese entries to the heralded D&AD Awards.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»