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Mexican beer brand, Corona, went on a life-changing journey with a group of people from the one of the most remote places in China to visit the sea for the first time.
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chinaSMACK reviews the entries from Chinese advertising agencies to Asia's most prestigous advertising and creativity festival, the Spikes Asia Awards 2011.
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The British advertising industry trade body, the IPA, is coming to China this month to learn more about and share knowledge Chinese brands and ad agencies.
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Condom manufacturer Durex overcame cultural boundaries in Taiwan to promote safe sex. It placed a fortune telling machine called Xerud in bars and clubs.
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chinaSMACK speaks to Ogilvy China's Chairman T.B. Song and CEO Shenan Chuang about the agency's challenges and successes in their first 20 years in China.
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German car manufacturer Volkswagen has developed some very creative front cover pages for the Chinese fashion magazine 1626 to promote the People's Car Project.
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China's biggest brands are using the power of storytelling to connect with their audiences. We discuss and review some of the recent story-centric commercials.
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We speak to the M&C Saatchi's China CEO about her career in advertising, thoughts on the Chinese advertising industry and the teachings of Confucius.
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Adidas has installed punchbags in a Shanghai subway station to relieve the stress of commuters as part of its new Chinese ad campaign 'Don't Waste Your Wait'.
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Hu Ge has devised another hilarious spoof commercial for the 7UP based on the Snow White fairytale. The video is already very popular amongst Chinese netizens.
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China's leading online clothing retailer, VANCL, has launched a new TV ad for its 29 Yuan t-shirts, that is based upon the Mastercard 'Priceless' commercials.
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China's state run, 'Xinhua News Agency' has leased a massive LED billboard on New York's Times Square. It sends a clear message to America that China is rising.
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Nike's new TV ad for the Chinese audience shows us how sports can help people achieve their ambitions. Kobe Bryant, Li Na and Liu Xiang all feature in the ad.
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Greenpeace has just launched a new campaign that targets Nike, Adidas & Li-Ning asking them to combat Chinese textile manufacturers who pollute China's rivers.
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Intel recently unveiled a new video for its 'Visual Life' campaign that follows two Chinese wedding photographers, Kitty and Lala, who give weddings a new twist.
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TED Talk extraordinaire and creative mogul, 'Rory Sutherland' shares his thoughts and experiences of China, its ad industry as well as his fondness for cravats.
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Come take a look at the Chinese products & brands including Metersbonwe, Lenovo, TCL and Yili who feature in new blockbuster, Transformers: Dark of the Moon.
Mexican beer brand, Corona, went on a life-changing journey with a group of people from the one of the most remote places in China to visit the sea for the first time.
chinaSMACK reviews the entries from Chinese advertising agencies to Asia's most prestigous advertising and creativity festival, the Spikes Asia Awards 2011.
The British advertising industry trade body, the IPA, is coming to China this month to learn more about and share knowledge Chinese brands and ad agencies.
Condom manufacturer Durex overcame cultural boundaries in Taiwan to promote safe sex. It placed a fortune telling machine called Xerud in bars and clubs.
chinaSMACK speaks to Ogilvy China's Chairman T.B. Song and CEO Shenan Chuang about the agency's challenges and successes in their first 20 years in China.
German car manufacturer Volkswagen has developed some very creative front cover pages for the Chinese fashion magazine 1626 to promote the People's Car Project.
China's biggest brands are using the power of storytelling to connect with their audiences. We discuss and review some of the recent story-centric commercials.
We speak to the M&C Saatchi's China CEO about her career in advertising, thoughts on the Chinese advertising industry and the teachings of Confucius.
Adidas has installed punchbags in a Shanghai subway station to relieve the stress of commuters as part of its new Chinese ad campaign 'Don't Waste Your Wait'.
Hu Ge has devised another hilarious spoof commercial for the 7UP based on the Snow White fairytale. The video is already very popular amongst Chinese netizens.
China's leading online clothing retailer, VANCL, has launched a new TV ad for its 29 Yuan t-shirts, that is based upon the Mastercard 'Priceless' commercials.
China's state run, 'Xinhua News Agency' has leased a massive LED billboard on New York's Times Square. It sends a clear message to America that China is rising.
Nike's new TV ad for the Chinese audience shows us how sports can help people achieve their ambitions. Kobe Bryant, Li Na and Liu Xiang all feature in the ad.
Greenpeace has just launched a new campaign that targets Nike, Adidas & Li-Ning asking them to combat Chinese textile manufacturers who pollute China's rivers.
Intel recently unveiled a new video for its 'Visual Life' campaign that follows two Chinese wedding photographers, Kitty and Lala, who give weddings a new twist.
TED Talk extraordinaire and creative mogul, 'Rory Sutherland' shares his thoughts and experiences of China, its ad industry as well as his fondness for cravats.
Come take a look at the Chinese products & brands including Metersbonwe, Lenovo, TCL and Yili who feature in new blockbuster, Transformers: Dark of the Moon.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»