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With the 2011 D&AD Awards now open, we take a look at some the best submissions from China.
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Chinese marketing giant Shunya Communications uses some interesting & some unoriginal tactics to attract university students in its recent recruitment campaign.
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BMW's new poster campaign promoting the launch of the new 1 Series in the Chinese Mainland features Charles Darwin, Isaac Newton, and William Shakespeare.
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An amateur advertisement for the Chinese city of Xiamen created with video recorded from a mobile phone that won a creative advertising award from China Mobile.
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Volkswagen's viral video campaign on China's popular Tudou video site to promote the launch of the Passat Variant, a station-wagon version of the popular sedan.
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'Happy Hunting' is Puma's latest campaign to launch in China with the premise of models being hunted for their clothes.
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Notorious Chinese viralist, 'Hugo' has created another popular spoof video. His latest work is a parody of a Chinese McDonalds commercial.
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Mercedes-Benz China promotes their newest A-class model to the Chinese market encouraging people to become "A-Listers" by sharing posters of their dreams.
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Nike China's 3D outdoor advertising work for the 2010 Asia Games causes a stir for the residents of Guangzhou.
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A new campaign video from the Citizens Against Government Waste group has created a powerful video that portrays China as the world superpower of 2030.
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361 Degrees has launched a new campaign based on love for the 2010 Asian Games being in Guangzhou.
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Septwolves clothing unveils new 2010 autumn / winter range with four male celebrities each showing the different sides of men.
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High street clothing retailer Gap launches it's first advertising campaign in China to raise its profile ahead of launching its Chinese online & retail stores.
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Chinese fans of Ray-Ban sunglasses on the popular Douban website have a go at creating their own advertising posters for Ray-Ban's "Never Hide" campaign.
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Apple releases Chinese versions of the iPhone 4 "FaceTime" commercial. How are they different from the original "Western" versions? Not much, so why bother?
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BMW China creates a rather impressive viral campaign to promote the launch of the BMW M3 "25th Anniversary" Tiger Edition for the Chinese market.
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Nike creates an interactive graphic novel based on a day in the life of China's star athlete and Olympic gold champion hurdler Liú Xiáng.
With the 2011 D&AD Awards now open, we take a look at some the best submissions from China.
Chinese marketing giant Shunya Communications uses some interesting & some unoriginal tactics to attract university students in its recent recruitment campaign.
BMW's new poster campaign promoting the launch of the new 1 Series in the Chinese Mainland features Charles Darwin, Isaac Newton, and William Shakespeare.
An amateur advertisement for the Chinese city of Xiamen created with video recorded from a mobile phone that won a creative advertising award from China Mobile.
Volkswagen's viral video campaign on China's popular Tudou video site to promote the launch of the Passat Variant, a station-wagon version of the popular sedan.
'Happy Hunting' is Puma's latest campaign to launch in China with the premise of models being hunted for their clothes.
Notorious Chinese viralist, 'Hugo' has created another popular spoof video. His latest work is a parody of a Chinese McDonalds commercial.
Mercedes-Benz China promotes their newest A-class model to the Chinese market encouraging people to become "A-Listers" by sharing posters of their dreams.
Nike China's 3D outdoor advertising work for the 2010 Asia Games causes a stir for the residents of Guangzhou.
A new campaign video from the Citizens Against Government Waste group has created a powerful video that portrays China as the world superpower of 2030.
361 Degrees has launched a new campaign based on love for the 2010 Asian Games being in Guangzhou.
Septwolves clothing unveils new 2010 autumn / winter range with four male celebrities each showing the different sides of men.
High street clothing retailer Gap launches it's first advertising campaign in China to raise its profile ahead of launching its Chinese online & retail stores.
Chinese fans of Ray-Ban sunglasses on the popular Douban website have a go at creating their own advertising posters for Ray-Ban's "Never Hide" campaign.
Apple releases Chinese versions of the iPhone 4 "FaceTime" commercial. How are they different from the original "Western" versions? Not much, so why bother?
BMW China creates a rather impressive viral campaign to promote the launch of the BMW M3 "25th Anniversary" Tiger Edition for the Chinese market.
Nike creates an interactive graphic novel based on a day in the life of China's star athlete and Olympic gold champion hurdler Liú Xiáng.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»