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A look into how plagiarism is stifling creativity in China. Examining why it is such a big problem and if it can be prevented?
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Audi have created a new ad campaign to promote the new A8L model, using the story of Genesis as its basis. It uses fresh ideas and some great artwork.
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Mercedes-Benz Smart Car's new brand ambassador Kobe Bryant stars in an exciting new commercial to prove that Smart Car is not as small as its looks.
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WWF and TRAFFIC teamed up to create an innovative interactive website to raise awareness and support for the protection of tigers in the Chinese mainland.
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China Environmental Protection Foundation created a 'Green Pedestrian Crossing' to ask people to walk more, and drive less. It has won big awards for creativity.
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Chinese infomercials have become source of amusement on American talk show, 'Ellen'. We take a look at the two infomercials that have caused the commotion.
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Sprite has produced a new TV commercial that shows even dictators have fun sides. Western netizens are debating whether it is based on China or North Korea.
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McDonald's has launched a new campaign to show Chinese consumers that its chickens are bred 100% naturally, hoping to lure some customers away from rival KFC.
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Midea, a white goods manufacturer has produced a series of comedy print ads that encourage Chinese consumers to switch to their energy saving lightbulbs.
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Jolin Tsai has been named by China Life Insurance as its new brand ambassador to promote the 'We Share, We Link' message
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Sprite China has paired up NBA Star Kobe Bryant of the LA Lakers and Taiwanese pop star Jay Chou (周杰伦) for its 2011 Chinese marketing campaign.
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A short documentary film created by an overseas Chinese student studying in the UK that shows what foreigners (or laowai) think about China and Chinese people.
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Canada's tourism board has kicked off its new advertising campaign that encourages Chinese citizens to make their next holiday a trip to the land of Maple leaf.
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International language school, 'Education First' has released a beautifully filmed promotional video about Bejing and the Chinese language.
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China's largest online shopping emporium, 'Taobao Mall' has created a new TV commercial that depicts a post-apocalyptic Shanghai.
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GAP has paired up creative individuals from America and China as part of their campaign to celebrate the "new-found freedom" of China's youth.
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KFC uses a lookalike of Barack Obama in a contraversial TV commercial to promote its 'Fish Fillet Soft Roll' in Hong Kong. The advert has now been taken off-air.
A look into how plagiarism is stifling creativity in China. Examining why it is such a big problem and if it can be prevented?
Audi have created a new ad campaign to promote the new A8L model, using the story of Genesis as its basis. It uses fresh ideas and some great artwork.
Mercedes-Benz Smart Car's new brand ambassador Kobe Bryant stars in an exciting new commercial to prove that Smart Car is not as small as its looks.
WWF and TRAFFIC teamed up to create an innovative interactive website to raise awareness and support for the protection of tigers in the Chinese mainland.
China Environmental Protection Foundation created a 'Green Pedestrian Crossing' to ask people to walk more, and drive less. It has won big awards for creativity.
Chinese infomercials have become source of amusement on American talk show, 'Ellen'. We take a look at the two infomercials that have caused the commotion.
Sprite has produced a new TV commercial that shows even dictators have fun sides. Western netizens are debating whether it is based on China or North Korea.
McDonald's has launched a new campaign to show Chinese consumers that its chickens are bred 100% naturally, hoping to lure some customers away from rival KFC.
Midea, a white goods manufacturer has produced a series of comedy print ads that encourage Chinese consumers to switch to their energy saving lightbulbs.
Jolin Tsai has been named by China Life Insurance as its new brand ambassador to promote the 'We Share, We Link' message
Sprite China has paired up NBA Star Kobe Bryant of the LA Lakers and Taiwanese pop star Jay Chou (周杰伦) for its 2011 Chinese marketing campaign.
A short documentary film created by an overseas Chinese student studying in the UK that shows what foreigners (or laowai) think about China and Chinese people.
Canada's tourism board has kicked off its new advertising campaign that encourages Chinese citizens to make their next holiday a trip to the land of Maple leaf.
International language school, 'Education First' has released a beautifully filmed promotional video about Bejing and the Chinese language.
China's largest online shopping emporium, 'Taobao Mall' has created a new TV commercial that depicts a post-apocalyptic Shanghai.
GAP has paired up creative individuals from America and China as part of their campaign to celebrate the "new-found freedom" of China's youth.
KFC uses a lookalike of Barack Obama in a contraversial TV commercial to promote its 'Fish Fillet Soft Roll' in Hong Kong. The advert has now been taken off-air.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»