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Dove Chocolates tapped into augmented reality technology to create a gift giving experience for Chinese youth wanting to send loved ones a special message.
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Sprite China brings basketball star Kobe Bryant and popstar Jay Chou together to have a music battle with the latter getting a little more than he bargained for.
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Dove Chocolates created a viral campaign to celebrate Chinese Valentine's Day. It follows a man on a quest to build a carriage to impress the girl he loves.
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A new range of print advertisements has been created to promote Beijing Sports Radio's live commentary of some of the world's biggest sporting events.
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Cadbury commissioned a TV commercial that showing Buddhist Monks dancing around with Helium balloons, it led to Western netizens calling the ad offensive.
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General Electric (GE) created 3 stylish animations based on Chinese fables to encourage businesses to combine imagination and technology to better our world.
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Famous Hong Kong watch maker Solvil et Titus has launched a new TV advert with a romantic story targeting the hearts of Chinese and Asian citizens respectively.
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As Chinese New Year approaches, Coca-Cola has launched an ad campaign featuring Olympic athlete Liu Xiang who goes back to his school to visit old friends.
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We take a look at some of the best creative advertising in TV, Print, Outdoor, Ambient, and Online to come out of China's advertising industry from 2011.
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China Post has teamed up with China's Space Program and astronaut Yang Liwei to create the country's first space post office that sends letters into orbit.
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Award winning photographer Martin Schoeller has been hired by the Standard Chartered Bank to create a new advertising campaign based on the five human senses.
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Images of world leaders, including Hu Jintao, have been digitally manipulated to show them kissing each other in a new controversial ad campaign for Benetton.
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chinaSMACK speaks to BBH China's CEO to find out more about one the most successful ad campaigns of this year, Johnnie Walker's 'Yulu' (Words On A Journey).
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The world's largest online retailer Amazon.com has undergone a rebrand of its Chinese name and website to help better establish itself in the Chinese market.
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A new ad campaign from Taobao Mall looks to change the way Chinese consumers shop. It tries to persuade people to go to 'Tmall.com' for all their purchases.
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Chinese tennis star Li Na features in a new Nike commercial where she answers questions at the airport from a US customs official with a 'Just Do It' attitude.
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Hollywood A-Lister George Clooney features in a new TV commercial for Mercedes-Benz in China to promote the new luzury car the E-Class Long Wheelbase Edition.
Dove Chocolates tapped into augmented reality technology to create a gift giving experience for Chinese youth wanting to send loved ones a special message.
Sprite China brings basketball star Kobe Bryant and popstar Jay Chou together to have a music battle with the latter getting a little more than he bargained for.
Dove Chocolates created a viral campaign to celebrate Chinese Valentine's Day. It follows a man on a quest to build a carriage to impress the girl he loves.
A new range of print advertisements has been created to promote Beijing Sports Radio's live commentary of some of the world's biggest sporting events.
Cadbury commissioned a TV commercial that showing Buddhist Monks dancing around with Helium balloons, it led to Western netizens calling the ad offensive.
General Electric (GE) created 3 stylish animations based on Chinese fables to encourage businesses to combine imagination and technology to better our world.
Famous Hong Kong watch maker Solvil et Titus has launched a new TV advert with a romantic story targeting the hearts of Chinese and Asian citizens respectively.
As Chinese New Year approaches, Coca-Cola has launched an ad campaign featuring Olympic athlete Liu Xiang who goes back to his school to visit old friends.
We take a look at some of the best creative advertising in TV, Print, Outdoor, Ambient, and Online to come out of China's advertising industry from 2011.
China Post has teamed up with China's Space Program and astronaut Yang Liwei to create the country's first space post office that sends letters into orbit.
Award winning photographer Martin Schoeller has been hired by the Standard Chartered Bank to create a new advertising campaign based on the five human senses.
Images of world leaders, including Hu Jintao, have been digitally manipulated to show them kissing each other in a new controversial ad campaign for Benetton.
chinaSMACK speaks to BBH China's CEO to find out more about one the most successful ad campaigns of this year, Johnnie Walker's 'Yulu' (Words On A Journey).
The world's largest online retailer Amazon.com has undergone a rebrand of its Chinese name and website to help better establish itself in the Chinese market.
A new ad campaign from Taobao Mall looks to change the way Chinese consumers shop. It tries to persuade people to go to 'Tmall.com' for all their purchases.
Chinese tennis star Li Na features in a new Nike commercial where she answers questions at the airport from a US customs official with a 'Just Do It' attitude.
Hollywood A-Lister George Clooney features in a new TV commercial for Mercedes-Benz in China to promote the new luzury car the E-Class Long Wheelbase Edition.
hey Zhang Yi Thanks for your comment. Apologies my accent recognition has never been that strong - but noted! Regarding the obscurity and weirdness, I agree ...10 years ago»
Good call. fixed. thanks. ...11 years ago»
Hi SE, Thanks for your comment. Yes, the Air China commercial was created by Ogilvy. I don't believe it states anywhere that it is a JWT commercial, but apol ...11 years ago»
You can check out NeochaEDGE's client work here: http://edge.neocha.com/category/neochaedge-client-work/ ...11 years ago»
Hi Rudolph, Thanks for your comment. I'll drop Clancy a note about your questions. Good news as well we'll be hearing a lot more from Dominic in the coming w ...11 years ago»
Hi Leon, The original paper can be viewed on the website here: http://www.newsin18yrs.com (English version: http://www.newsin18yrs.com/judge.php) Best, ...11 years ago»
Hi Clancy, That's a fascinating insight. Thank you for sharing. My question is why is their this culture for creative directors to "crush" original crea ...11 years ago»
The main chinaSMACK site is down for urgent maintenance. It will be back up soon. Thanks, Dan ...11 years ago»
Hi Ahwong, I feel the same. In terms of China being best at copying - for many products i would say probably yes (Shanzhai goods are great aren't they). Kor ...11 years ago»
Hi moom, According to the campaign website: "Zhou Xun is not only famous for her acting career, ...11 years ago»